Manager, Digital Platform

Position:                      Manager, Digital Platform

Reports to:                  Group Product Manager, Marketing

Position Term:            Full Time Permanent

Primary Location:      Mississauga, Ontario, Canada
Workplace Type:        Remote (Within Canada)

Job Purpose: 

The last best experience that anyone has anywhere quickly becomes the minimum expectation for the experience they want everywhere. The need for a robust digital ecosystem is essential to delivering outstanding customer experiences. We’re on a mission to create a supporter-centric digital eco-system that is compelling, intuitive, unique, and ultimately inspires Canadians to join us on the mission to do more for more children.  Do you care deeply about leveraging digital technology ethically to do purposeful work?  This role may be for you.

The Digital Platform Manager will serve as the vital bridge between the Marketing and IT departments, leveraging deep technology understanding to drive marketing strategies and processes. This role is responsible for delivering and owning the web, messaging and automation platforms our marketers will use to achieve our business goals, enhancing customer engagement and optimizing digital marketing efforts.

Duties and Responsibilities:

• Develop, maintain and take overall ownership of the marketing technology platforms which support our marketing, communications and product experience goals.
• Collaborate closely with IT to evaluate, select, and implement marketing technology solutions and architectures that align with business goals.
• Work with marketing Product Owners and Agile Teams to deliver capabilities into the digital platforms which support their product development and manage the integration of marketing technologies with other business systems, ensuring seamless data flow and functionality.
• Lead the evaluation and adoption of new technologies to enhance digital marketing efforts and customer experiences.
• Work with Legal and IT to ensure our data and security requirements are met and ensure compliance with data privacy and security policies in all marketing technology activities.
• Develop and maintain a marketing technology roadmap, prioritizing initiatives based on business impact and technology advancements.
• Ensure the effective training and support of marketing team members on the effective use of marketing technologies and tools.
• Oversee the collection, analysis, and interpretation of data from marketing technologies, providing insights to guide marketing strategies.
• Foster a culture of continuous improvement, encouraging experimentation and innovation in the use of technology in marketing.

Desired Experience & Qualifications:

• Bachelor’s degree in Marketing, Information Technology, or related field.
• 5+ years of experience in a marketing technology role, with a proven track record of successful technology implementation and utilization in marketing including modern website and marketing automation tools.
• Strong understanding of the marketing technology landscape, including CRM, CMS, marketing automation, analytics, and digital advertising platforms.
• 3 years of experience working with the Adobe stack (AEM, AJO, Analytics etc.)
• Experience with data analysis and visualization tools.
• Excellent project management skills, with the ability to guide cross-functional teams and manage multiple projects simultaneously.
• Strong communication and collaboration skills, with the ability to translate complex technical concepts into easy-to-understand terms for non-technical team members.
• Creative problem-solving skills and the ability to adapt to changing technologies and priorities.

Why Consider Us?

• World Vision Canada has consistently been awarded Canada’s and the GTA’s top employers. Other awards granted are for financial transparency, marketing, customer service and for the work we do in the field.
• We are Canada’s largest development, relief and advocacy non-profit.
• Competitive total rewards package.
• You get extra time off. We close for an additional day on long weekends, 6 times a year. You can get up to six weeks’ vacation, plus paid sick days, personal days & wellness days.
• Flexible work schedules, allowing you to prioritize yourself, your family and your work.
• Work from home opportunities.
• Opportunities to work with cutting edge technology.
• Opportunities for continued learning and professional development.
• Opportunities to become a member of our Employee Resource Groups.
• A creative and dynamic work environment, where your ideas and contributions can be heard, valued and respected.
• A supportive management team committed to upholding the highest standards of diversity and inclusivity.

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