Marketing Communications Specialist

Reports to: Senior Brand Manager

Bring your creativity and fresh thinking to an iconic brand owned by Onex ($31B assets) that has been trusted for its high quality and innovation since 1952. For over 65 years, Walter Surface Technologies has been a world leader in surface treatment technologies providing high performance abrasives, tools, power tools, chemical solutions, safety solutions, and welding process solutions specifically designed for the metalworking industry. Our core philosophy is focused on helping customers work better and achieve greatness with the best technology, the best products, the best performance, the best safety, and the best durability - all designed to increase their productivity and profitability.Walter Surface Technology is rapidly growing and is seeking Marketing Communications Specialist to develop and execute strategic marketing communication initiatives that enhance the company's brand image, engage our target audience, and drive business growth. This role requires a creative thinker with strong communication skills and a passion for marketing.

Job Summary:

The Marketing Communications Specialist will support the brand team by enhancing our communications strategy. Our success is driven by the skills and ideas of our talented and diverse team members. This position is responsible for assisting the Senior Brand Manager in leading of all aspects of our branded communications including external (content development for publications & end-users, press releases, distributor communications, etc.) & internal communications (marketing support to sales team, internal success stories, share the brand with new employees coming from acquisitions). You will be working in partnership with the R&D Product Managers, Channel Marketing, Sales, E-commerce, Corporate development, and Human Resource teams.

Responsibilities (include but not limited to):
• Content Creation: Develop compelling and engaging content for various channels, including website, email campaigns, press releases and marketing collateral, aligning with brand guidelines.
• Social Media: Own the social media strategy and content calendar as well as manage all influencer partnerships to increase Walter’s reach across social media platforms.
• Public Relations: Cultivate relationships with media outlets, industry influencers, and key stakeholders to secure and develop positive coverage (press releases, magazine articles, blog posts, interviews, etc.) and enhance the company's reputation.
• Internal Communications: Develop and execute onboarding content for new employees, manage marketing content & distribution with field sales team, develop and distribute newsletters/success stories
• Support Product Launches: Coordinate and support the planning and execution of product launches to ensure a consistent brand presence with literature/collateral/press release production.
• Analytics and Reporting: Utilize analytics tools to track, measure, and report on the performance of marketing initiatives, monitor competitors providing actionable insights for continuous content improvement.

Skills & Qualifications:
• Strong communicator with excellent copywriting skills, in both French and English.
• Strong project management and organizational abilities.
• Proficiency in digital marketing tools and platforms (Knowledge of HUBSPOT, Meta Business Suite an asset).
• Proven ability to work collaboratively within a fast paced, deadline driven environment.
• Creative thinking and problem-solving skills.
• Ability to travel as required (minimal).

Experience and Education:
• University degree in Marketing, Communications or equivalent academic background and two (2) years relevant experience
• Experience working in a B2B industrial company & knowledge of B2B content marketing strategy would be an asset.