Digitization Product Manager, Marketing

WHO WE ARE                                            

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.  
  

Our Values, Our Passion

At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.  

Customer-Focused. Passionate Advocates 

Courage to Act. Do the Right Thing 

One Team. One Vision 

Think Long-Term. Ever-Evolving 

Be Exceptional. Inspire Greatness

POSITION SUMMARY

The role partners with the Marketing team and guides the agile teams to maximize the value delivered by Digital Marketing investments (e.g., CX, process redesign, digital technology) and deliver on the objectives of the Marketing function.  It will effectively collaborate and solve problems with the delivery teams to continuously deliver business value and capture untapped opportunities. 

It will be accountable product roadmaps jointly with business stakeholders, prioritizing work to deliver on Client and Business Objectives and Key Results.

The Digitization Product Management function is emerging at HEB and the successful candidate will have the opportunity to shape and define it in partnership with other Digitization Product Managers and the VP Business and Digital Transformation.

MAJOR ELEMENTS OF THE ROLE

Key accountabilities of this position include:

• Document, maintain, and communicate the Digital Marketing product roadmaps in close collaboration with business stakeholders

• • Apply deep understanding of the Client and business needs, technology, and existing processes to develop a robust set of initiatives that accelerate the goals of the Marketing function
  • Share initiative ideas with functional stakeholders to validate and refine the proposed initiatives
  • Work with peer POs in other functions to identify synergies across initiatives and to determine cross-functional impact
  • Continuously maintain their deep knowledge of the portfolio by staying informed of technology trends, client needs, and process and people needs related to Digital Marketing
  • Document and communicate the product roadmap and initiative backlog to the organization

• Manage the prioritization, measurement, and oversight of Digital Marketing related investments

• • Develop and document business cases, including expected effort and benefits
  • Present ideas to the Investment Operating Committee (IOC) for review and approval to include in the delivery backlog
  • Manage, structure and prioritize the approved initiatives into the delivery backlog jointly with the other functional POs and the Scrum Master
  • Work closely with the delivery teams to translate high-level roadmaps into implementation epics and client stories

• Guide agile the agile teams to deliver on the objectives of the Digital Marketing function

• • Articulate business needs and value for the delivery squads during agile sessions, while maintaining focus on the highest value increments aligned with the product strategy
  • Manage overall delivery and periodically report progress to the IOC on a monthly and quarterly basis
  • Remove impediments to delivery under their control or raise flags to the IOC to ensure delivery commitments are met

• Constantly measure outcomes and refine the product roadmap and gain support for further improvement

• • Devise ways to understand outcomes of the initiatives (e.g., data sources to track, control groups, A/B testing)
  • Collaborate with the Portfolio Value manager to ensure outcomes of initiatives are measured and reported to IOC and the Investment Management Committee (IMC)
  • Showcase outcomes to IOC and IMC to ensure understanding of value delivery and propose options to further accelerate gains
  • Drive innovation through client research, prototyping, Minimum Viable Product (MVP) testing, etc.

SKILLS AND EXPERIENCE REQUIRED

Qualifications

• At least 3 years experience in Product Owner role or deep expertise in Digital Marketing with desire to expand into Product Management
• 5+ years experience working in an Agile environment
• Certified Product Owner (e.g., PSPO, Agile Certified Product Manager) is an asset
• Salesforce Marketing Cloud experience in a lending environment is an asset
• Bachelor’s degree in Business Administration, Economics, Engineering, or related field, or equivalent combination of education and experience
• Proven record of high performance and achievements in your past positions

Attributes

• Exceptional analytical and quantitative problem-solving skills
• Excellent organizational skills with hands-on experience managing all stages of a product life cycle (e.g., PLM, SDLC)
• Excellent verbal and written communication skills, including reports and presentations
• Highly self-motivated, organized, and accountable; able to work independently and collaboratively in a team setting
• Comfortable with ambiguity, flexible and enjoys the analysis of complex problems
• Exceptional relationship building skills and the ability to work effectively with people at all levels in an organization, including executives

Working Conditions Unique to Job:

• Hybrid Office Environment

WHY WORK AT HOMEEQUITY BANK?

Great Environment

HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.

We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.
 

A Dynamic Culture – With People at the Centre  

We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023. 
 

Growth and Opportunities
We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.  
 

Celebrating Great Work and People

We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.

From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.

Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.

The Perks

HomeEquity Bank offers a competitive total rewards package that includes:

• Extended health and dental benefits
• Employee & Family Assistance Program
• Employer-Matched Group Retirement Savings Plan
• Employee Share Investment Plan
• Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits
• Employee corporate discount for GoodLife Fitness 

Stay in the Know

Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:

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