Managing Editor, Branded Content - News Digital
Managing Editor, Branded Content
Global News and Corus Radio is looking for an experienced and creative writer, to create solutions that best tell an advertiser's message editorially (story, video, infographic, animation, sponsorships, etc.) for the various News and Radio sub-sites across Canada. The Managing Editor, Branded Content will be responsible for writing, pitching, brainstorming, managing freelancers for all branded content sales campaigns. They will have experience in the publishing industry, have worked in and thrived in a fast-paced environment, have a passion for creative content, and be able to manage freelance writers and edit engaging content for clients. She or he will also be expected to assist in reaching campaign goals by monitoring/tweaking digital and social content, seamlessly managing the editorial execution of campaigns, and building relationships with a variety of key internal stakeholders, freelancers, and external clients. This position will be based at 25 Dockside Drive in Toronto.
Reporting to the National Manager, Lifestyle and Entertainment with a dotted line to the Director, Sales Integrations and Business Development.
Role and Responsibilities
Serves as editorial gatekeeper for all branded content editorial to ensure quality, clarity and consistency for Globalnews.ca and Corus Radio
Be able to guide freelance writers in writing in a number of different styles, on many different topics
Experience writing for web, blogs, social, and more
Familiarity with SEO best practices and keyword placement
Direct and/or write fresh content based on research and brainstorming by following instructions provided for each type of document
Write engaging video scripts, conduct interviews, and work with the editorial teams to develop sellable editorial features
Collaborate with content writers, editors, and post web and content
Write, edit, post, and update content on various platforms
Proofread content for errors or additions and ensure that content is written per instructions
Assesses social and website metrics and makes editorial improvements accordingly
Stays updated on industry trends and adjusts the content strategy as needed
Manages the distribution of content across all 3rd party channels
Manages the creation of style guides and editorial guidelines and procedures
Manages and commissions work to freelancers in a fast-paced newsroom-like environment
Creates digital, social and editorial strategies
Develop and manage editorial calendars in conjunction with the Globalnews.ca and Corus Radio teams
Offers strategic editorial and promotional recommendations for integrated campaigns
Collaboration with development and editorial teams
Liaison with sales and design teams
Collaborating with external and internal partners
Researching, fact-finding and organizing information and content when needed
Qualifications and Skills
Strong expertise in developing winning branded content concepts and story-telling
Excellent interpersonal skills and proven ability to work well with cross functional teams
Proactive, takes initiative and brings new ideas to the forefront
Organized, detail-oriented, professional & friendly
Excellent knowledge of social media and digital best practices, the culture and language of the web
Excellent communication skills, both oral and written
Excellent writing and editing skills
Writes in CP style
Comfortable balancing a faced-paced, reactionary environment with proactive content planning
Strong leadership skills
Ability to manage stress and exceed standard expectations
Bachelor in Journalism, Communication or Marketing, or equivalent experience
Past experience within a digital newsroom is a strong asset
Experience in supporting the execution of integrated content programs for brands
Minimum of 5 years of experience in an editorial role
Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.
We have a passionate drive to connect with the world around us: to express, to share, to be part of people's lives. Walk around our offices, our stations, our studios across the country and you'll feel it. You'll see it in action.
You'll see it in the open communication and the approachability of our people. You'll see it in our care for quality work and the interest in new, creative solutions. You'll see it in how we work with external partners, and how we care about our communities. These are all core to the values we commit to living each and every day - Win Together, Think Beyond, Make It Happen, Learn Every Day, Show We Care. Our values describe what makes us pretty unique - and amazing - place to work.
At Corus we value and actively involve the full range of what makes people unique in order to create a strong and innovative company where amazing people thrive. A company where people have the full opportunity to show their unique value and develop their potential. We strongly encourage applications from Indigenous peoples, people of colour, people with disabilities, people from all gender and sexually diverse communities and people with intersectional identities.
Corus is also committed to providing accommodations throughout the interview and employment process. If you require an accommodation, we will work with you to meet your needs.
How to Apply
If you're interested in this role, click 'apply now'.
*No phone calls please. Only those selected for an interview will be contacted.
- Job Family NM-New Media (interactive)
- Job Function 05-Advertising & Marketing Communications
- Pay Type Salary
- Required Education Certification
- 25 Dockside Dr, Toronto, ON M5A 1B6, Canada